We see a future in which unconnected products like toys, games, books and movies will not be able to compete with the dynamic and exciting world of the internet.

To meet this future, Smith & Tinker is creating connected entertainment products that move seamlessly back and forth from online to offline and immerse the audience in a community of fellow participants from around the world.

We believe that given a compelling creative intellectual property to operate within:

• There is nothing on the planet more entertaining than other people
• There is no one on the planet more creative than the audience
• There are no limits on entertainment: it's now 360 degrees, 24/7